5. 1. Focused organizations grow faster and command more brand loyalty, and who doesn’t want that?” – Ted Kouri. Product differentiation occurs on two clear levels: vertical and horizontal. To do this, survey the campus to gather ideas based on teachers’ interests. Beyond existing competitors, a differentiation strategy also creates benefits relative to potential new entrants. It is also one of the most challenging parts of being in business. Differentiation is a key aspect to effectively marketing your business. Specifically, the brand loyalty that customers feel to a differentiated product makes it difficult for a new entrant to lure these customers to adopt its product. It is the student in the middle who doesn't cause problems, who obeys, conforms, and never demands attention. Before we delve into the benefits of using differentiated instruction in class, let’s define what it is. Microsoft for Education offers guided virtual workshops and webinars that conclude with opportunities to explore tools on their site. Differentiation strategy makes sense when the customer is not price-sensitive, and the market is saturated or competitive, and the needs of the customer are very specific an… 1. What are your customers looking for that they aren’t getting right now? From market expansion and brand development, to supporting post-merger integration and building internal engagement, Incite’s strategic approach helps clients to better understand their market, clearly articulate value, align organizational resources, and connect with key stakeholders to achieve success. Often the cost of production and distribution is only marginally higher than in a cost leadership strategy; however, perceived quality differences allows the selling price to be set at significantly higher points. 3. 4. Another adv… The Benefits of Differentiation in Professional Development Strategies like flipping instruction and providing opportunities for repeated practice work … Many teachers incorrectly assume … A well-executed differentiation strategy is an opportunity for your business to stand out in a saturated marketplace and convince potential customers … From the business partners you work with to the events that you attend, standing out in the eyes of your target market is essential to being successful in business. AVID Center offers a two-day digital learning experience for educators through a Canvas course. Consumers of differentiated products are not as sensitive to price changes, therefore, the manufacturers can increase their prices. Utilize a learning management system to facilitate asynchronous learning. There should be a collaborative effort to determine the needs of the whole campus, the desired student and academic outcomes, and the time frame. Differentiation allows you to add value and establish a premium position in the market. Establish site-based professional learning communities (PLCs) for ongoing learning. Differentiation strategy is a way for a business to distinguish itself from the competition. Solicit a member from each campus department who is confident in content. Differentiated instruction is an educational strategy in which teachers adapt their instruction to meet the needs of their class. Unlike the Cost Leadership strategy, the Differentiation strategy allows multiple products to co-exist as long as they concentrate on different attributes. Specifically, the brand loyalty that customers feel to a differentiated product makes it difficult for a new entrant to lure these customers to adopt its product. The phrases “dime a dozen” and “vanilla” come to mind when values, clientele, services, and staff expertise are interchangeable between your organization and another’s. Authentic learning occurs from opportunities to communicate, think critically, explore, and hone a new craft. Vertical differentiation refers to products that fall on a scale from best to worst, highest to lowest, impacting the overall functionality of the item. You do not have to compete on price alone.Since you have distinguished yourself from your competitors the prospective client cannot reduce their choice to the dimension of cost alone. Remember that observation and feedback play an integral part in ensuring that the plan is followed with fidelity. Written by Tim Lee on September 28, 2017. Design and implement a goal-oriented plan. Blended learning combines in-person and digital off-site learning. This creates more … The G Suite for Education is also a versatile platform for communities of learners to remotely share, collaborate, and store materials. It is because once a consumer is satisfied with a few pr… A company having a better product compared to its competitors can carve out its place in the business community. Create opportunities for educators to observe their peers utilizing the new tools and materials—and to provide feedback based on their observations. When professional learning is flipped, teachers learn in a collaborative setting, then continue to explore asynchronously, often aided by websites and apps like Flipgrid and Padlet. “Marketing is the art of meaningful differentiation.” – John Lederer. Higher Cost. Differentiation is a key aspect to effectively marketing your business. In courses applying differentiated instruction, whole-class discussions are often followed by group or individual learning activities that help cement subject comprehension. That’s what we’ll be discussing in this post – the differentiating quality that sets your business apart. Provide a Google Form interest sign-up sheet to collect potential candidates. This makes it easier to generate interest and close sales. Differentiation is meant to stimulate creativity by helping students make stronger connections, understand relationships, and grasp concepts in a more intuitive way. Brand differentiation is a part of any comprehensive marketing strategy that your business can use to distinguish itself from the other offerings on the market. We make choices every day based on differentiation. Professional learning is most effective when it’s ongoing, active, specific to learners’ needs, supported throughout implementation, and consistent with institutional vision. Here are a few key questions to consider: The goal is to successfully answer the following: What is my organization really good at that the market needs right now, and that few others are doing? Definition: Differentiation strategy, as the name suggests, is the strategy that aims to distinguish a product or service, from other similar products, offered by the competitors in the market.It entails development of a product or service, that is unique for the customers, in terms of product design, features, brand image, quality, or customer service. Researchers suggest that teachers can differentiate instruction by... Differentiation Curriculum Should Include “Do-Overs”. 20 separate instances and as many as 50 hours of instruction. Because customers perceive the unique customer service or product features as special, a company following a differentiation strategy is typically less sensitive to price fluctuations than the general market. You have greater appeal to your target audience.Since you are different, and presumably better, you make a more appealing choice. I believe it’s time to transform professional development, which is too often passive, into professional learning, which is engaging, rigorous, task-oriented, and experimental. In a model that has come to influence others, the University of Central Florida and the University of Wisconsin-Milwaukee employed a blended program for staff in which instructors met biweekly face to face to learn directly from each other. That’s what makes you different. Beyond existing competitors, a differentiation strategy also creates benefits relative to potential new entrants. Their learning was sustained through deep reflection and metacognitive dialogue via online discussion forums. If successful, it allows the business the opportunity to charge a premium for the good or service. Many companies have successfully differentiated their products with respect to competitors by making a brand image or brand mark, for example, Nikeshoes. Benefits of Differentiated Instruction Differentiated Instruction Benefits Everyone. Everything becomes easier when your strategy is narrowly focused on a single market segment. Is there a gap in the industry that you could fill (that you aren’t already filling)? Take the time to find your differentiated value, focus on it, and stand out. Research reveals that short-term PD without follow-up doesn’t work. Less, really is more. The key benefit of blended learning for teachers is flexibility—educators can control the time, place, and pace at which they learn. After the Montour School District of Pennsylvania established a digital community for educators to engage in year-round, on-demand professional learning, they determined that there was a 600 percent increase in staff participation. There are some big advantages to using a differentiation strategy. Ultimately, it will lead to better competitive positioning for your brand. Another implication of product differentiation is that very often, it brings brand loyalty into the picture. Recruit teacher leaders to share their expertise. When a company efficiently differentiates its products, and few essential products stand out, it usually brings out brand loyalty on the consumer’s part. Increased brand awareness: A differentiated product is, by definition, distinct from its competition. Here’s how product differentiation can benefit a business. A flipped classroom approach is just as effective for educators as it is for students. On your website, if you can switch a competitor’s logo for your own organization’s logo and the content still makes sense, there is a problem. That’s what helps your organization stand out and succeed. Benefits of Differentiated Instruction Since I'm no expert on the pros and cons of differentiated instruction myself, I did some digging to see what the consensus … Inventory Management: The Benefits of Delayed Differentiation. 4. Every teacher deserves personalized learning they can engage with at their own pace, in a community that provides opportunities to collaborate with peers. methods and strategies involved in differentiated instruction Usually, differentiated instruction utilizes four methods which involve content, process, product and learning environment. Incorporating blended models for professional learning creates an environment that caters to the individual needs of each teacher. We rarely give her the time of day in our race to take care of the extremes.I had one of those students in my classroom. 2. 3. He never said a lot, and he did his work quietly. Innovation / Invention – The best way to implement differentiation strategy is to invent or innovate. Customer Perception. Who else does what you do? “In our experience working with clients, you can’t be everything to everyone and you shouldn’t try to be. That’s the sweet spot, the centre of your Venn diagram where strengths, market needs, and uniqueness coincide. In the book, Good Strategy Bad Strategy, author Richard Rumelt states that one of the pillars of good strategy is making sure your competitive advantage is difficult for competitors to copy. Strengths & Weaknesses of a Differentiation Strategy. He was in my intermediate Spanish class and always sat in the middle. Phone: 780.423.5552 | [email protected], The Importance of Differentiation In Your Marketing Strategy, Incite Announces Expanded Advisory Services to Support M&A. We make choices every day based on differentiation. Benefits Of Product Differentiation. A concern with a product differentiation strategy is the investment you typically have to make to produce or acquire a top-notch product. How do I effectively differentiate my brand from the rest? Differentiated instruction IS more qualitative than quantitative. 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